Now, to many, this page isn't a new sight, nor is it a new site. Spotify has been in America for a little under a month now. If you don't know what Spotify is, check out the Wikipedia article, which covers the basics. For those of you who have heard of Spotify, but didn't follow its journey to the United States, I'll sum it up: Spotify attempted to get music playback licensing from the "Big Four" for a long time, eventually got a couple to sign on, and is now available to American consumers.
To find out more about Spotify, check out the many articles referenced on Wikipedia to get more of the story.
Some of you may scroll down on that Spotify site, and notice all the "great thing" that people are quoted as saying about Spotify. What bugs me about these quotes, is that they mean only that Spotify is an online digital music streaming service. The "online jukebox" has been around for years; ever heard of iLike.com? MySpace Music? Pandora Radio? Last.fm? Grooveshark? I thought so. Spotify is trying to sell itself as something new, something revolutionary. Let me share with you, the fact that Spotify is joining the music streaming war in the US. Currently, MySpace Music, Pandora Radio, and Last.fm are the apparent frontrunners, the primary belligerents. Add in Grooveshark and YouTube for media streaming, and most people have all the music they love (which Spotify claims to have), with likely every artist, every genre, and every label represented, you probably won't even have to change sites. Furthermore, Spotify, last I heard, did not have the rights to stream music from all four of the record companies, though that may have changed, and even if they do, they remain a newcomer to the land of the free, in which millions already gorge their music libraries with various forms of media, from stores, physical, digital, legitimate, illegal. Whatever the method, most Americans already have all the music they want, they love, right at their fingertips, ready for streaming, ready for download. Whether you want to pay, to stream, to download, even if you want a physical copy, say you want a computer, or a DJ to choose the music for you, America has enough methods of obtaining music. Spotify is not only coming in as a clear underdog, they're also offering yet another free service in a land where free service is slowly crippling the music industry.
Even if it is all it claims to be (that doesn't seem to be the case), it seems to me that Spotify's ads are intentionally deceptive, trying to seem as if the service is the first of its kind, which it clearly isn't. Although I dislike Spotify, I intend to give it that chance, and I hope Spotify can provide real profits for the music industry, if only to give the American economy a boost.
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